A rebranding concept for Peerspace, an online marketplace for booking unique spaces for events or activites such as meetings, photoshoots, celebrations, filming and much, much more. In this concept, I created a new logo and wordmark along with a potential campaign using this new branding.

New v. Former Logo

The new conceptual logo is similar yet has a handful of characteristics that make it drastically different from the former logo.

Type

The new logo uses the Neue Haas Grotesk Display Pro family in 75 Bold. With tighter kerning and thicker letterforms, the wordmark creates a sense of closeness and appears much more approachable. The stems of the two P’s have been cut at a similar angle to that of the shapes that form the logo.

Logo

Peerspace offers a multitude of spaces to its users; they come in shapes and sizes and are used for a wide range of events. This branding concept focuses on those spaces and the uniqueness and versatility of each. The logo combines shapes that form not only an isometric space but as well as a P form.

Logo Animation

The direction for this animation is intended to showcase the many shapes and sizes of the venues Peerspace provides its users.

OOH Campaign